Thyquidity

Thyquidity is a prescription levothyroxine oral solution. Contrary Collective brought me in to design and build its web presence: two separate sites, one for healthcare providers and one for patients, both under pharma regulatory review.

Challenge

Pharma web has to do two things at once: read clearly and on-brand, and pass strict medical-legal-regulatory (MLR) and FDA review. Prescribers and patients need different experiences, and every page has to carry the required safety information (Important Safety Information, boxed warnings, and adverse-event reporting) without turning into an unreadable wall of legal text.

Solution

I designed and built both sites in Framer, tuned to what each audience needs: clinical detail for providers, plain-language guidance for patients. I worked the required safety content into the design instead of bolting it on, and built everything to meet MLR and FDA requirements. Both sites are live at thyquidity.com.