CLYDE
Rebrand supoort and execution for an impact agency—identity, website, content, events, and podcast.
Year
2021–2024
Scope
Brand + Content + Web
Client
CLYDE
Duration
3.5 years
When CLYDE repositioned as an impact agency, the brand needed to catch up quickly, and I led all of the creative execution across the rebrand.
Challenge: The existing identity didn't reflect where CLYDE was headed. Their core differentiator, the Collision Model™, wasn't visible anywhere in the brand, and the team had no coherent creative system to work from.
Solution: I led everything from guidelines through go-live, including brand and tone of voice, the website redesign, social strategy, pitch decks, a new events series, and a branded podcast. Within a year, monthly direct website acquisitions were up 54%.
