CLYDE
Rebrand support and execution for an impact agency—identity, website, content, events, and podcast.
Year
2021–2024
Scope
Brand + Content + Web
Client
CLYDE
Duration
3.5 years
When CLYDE repositioned as an impact agency, the brand didn't reflect it yet. The Collision Model™ and the new positioning weren't visible anywhere.
Working alongside the Creative Director, I built the brand system through go-live: guidelines, brand assets, the website redesign, social strategy, pitch decks, an events series, and a branded podcast. Monthly direct website acquisitions were up 54% within the year.
